Walibi Gaming is a 4-day event where the Belgian amusement park got transformed into a walhalla for gamers, with tournaments to participate in for games like Fortnite, Rocket League and FIFA and live sessions with meet & greets with famous local creators and esporters.
Pirate PR handled the Dutch press coverage by sending out the Press Release to our list of creators and press from the Netherlands and Belgium and helping them to organize giveaways for tickets, so their fans could attend the festivities as well.
What we did to help
⸺ Marketing Consultancy
Correcting the Dutch press release to optimize conversions and providing feedback on communications and forms.
⸺ Press Release
Pirate PR distributed the Dutch Press Release to our list of Belgian and Dutch content creators and press contacts.
⸺ Influencer Marketing
We worked closely together with a few handpicked creators through personal channels. Allowing them to atten the Walibi Gaming event for free and hosting a giveaway among their followers so they could meet their heroes in the Walibi amusement park.