Dungeon Alchemist is an AI-powered mapmaking application with a fantasy theme that enables Dungeon Masters to make high-quality content in just a few clicks.

Pirate PR helped Dungeon Alchemist reach a new audience by sending out a Press Release for its latest major content update: Winter Wonderland. We informed the press of the nearing release and provided everyone that wanted to cover the game in more detail with review copies. We looked for creators active in the D&D and TTRPG communities and reached out to existing contacts, both through our own network as well as various keymailer sites.

ClientBrigantiServicesPress Release | Review & Video CoverageYear2023

The Pirate PR effect

⸺ Press Release

We sent out a Press Release to existing contacts as well as newly scouted ones with an interest in D&D and TableTop RPGs so that they may cover the news of the next major update.

⸺ Reviews & videos

Dungeon Alchemist hadn't done a review campaign before, so we made sure all interested press & creators got hold of a review copy. We used our own list of contacts as well as PressEngine, Lurkit and KeyMailer.

⸺ Twitch & YouTube Categories

We made it easier for creators to correctly tag Dungeon Alchemist, by making sure the YouTube category received the proper visual assets and we assisted in getting the Twitch category created, something the developers had struggled with for over a year.

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